Privacy Policy

Last Updated: October 23, 2026

Effective Date: October 23, 2026

This Privacy Policy describes how Embark Holdings LLC (doing business as "Embark Pets" and "Embark Harness Co.," and referred to herein as "Company," "we," "us," or "our") collects, uses, protects, and discloses personal information when you visit embarkpets.com (the "Site"), purchase our canine gear, pet harnesses, and accessories, interact with our customer care team, engage with our marketing or social media channels, or use any related services (collectively, the "Services").

This Privacy Policy does not govern the independent processing of personal data by third-party retail channels, marketplaces (such as Amazon or Target), or third-party payment processors operating under their own separate privacy policies.

1. Notice at Collection: Categories of Personal Information Collected

Within the preceding twelve (12) months, we have collected the following categories of personal information:

Category of Personal Information	Specific Examples	Source of Collection	Business / Commercial Purpose	Retention Period	Sold or Shared?
Identifiers	Full name, billing address, shipping address, email address, phone number, unique online identifiers, and IP address.	Directly from you; automatically via cookies and tracking pixels.	Fulfilling orders, shipping, customer support, fraud prevention, and account management.	7 years following last transaction (for tax/audit compliance); active account duration.	Shared for targeted advertising (Meta, Google). Not sold for money.
Commercial Information	Harness models and sizes purchased, cart history, warranty claims, returns, and order totals.	Directly from your interactions on the Site.	Processing orders, processing returns, managing warranties, and optimizing product sizing.	7 years following completion of transaction.	Shared for targeted advertising. Not sold for money.
Internet & Network Activity	Browser type, operating system, referring URLs, clickstream data, search queries, and interaction metrics.	Automatically via cookies, web beacons, server logs, and tracking tags.	Site performance, diagnosing server errors, network security, and advertising attribution.	Up to 14 months from collection.	Shared for targeted advertising (Meta, TikTok, Google).
Payment & Financial Data	Credit/debit card numbers, expiration dates, and billing postal codes.	Directly from you at checkout.	Processing payments and preventing fraud. (Note: All transactions are tokenized and processed by PCI-compliant payment gateways; we do not store full card numbers).	Retained by payment processors according to PCI-DSS standards; transaction tokens retained for 7 years.	No. Disclosed only to payment processors.
Customer Support & Content	Sizing inquiries, pet breed/measurements, support emails, reviews, photos, and survey responses.	Directly from you via forms, emails, or user review submissions.	Assisting with sizing and fitting, resolving customer inquiries, and publishing verified customer reviews.	3 years from ticket resolution; reviews retained until deletion requested.	No.
Mobile & SMS Data	Mobile phone numbers, SMS opt-in timestamps, and messaging delivery logs.	Directly from you via SMS subscription forms.	Delivering order tracking updates and marketing messages (where consented).	Retained until opt-out; consent records kept 4 years to prove TCPA compliance.	Never sold, shared, or transferred to third parties for marketing.
Inferences & Preferences	Preferred gear types, pet sizing profiles, and response rates to promotional campaigns.	Derived from browsing and order history.	Personalizing site recommendations, sizing assistance, and targeted advertising.	Up to 24 months.	Shared for targeted advertising. Not sold for money.

We do not collect or process Sensitive Personal Information (such as government IDs, precise geolocation, financial account logins with passwords, or biometric identifiers), nor do we knowingly collect data from minors under sixteen (16) years of age.

2. Operational & Commercial Purposes for Processing Personal Information

We process personal information for the following operational and commercial purposes:

• Fulfillment & Customer Operations: Processing payments, assembling orders, arranging shipment, administering sizing exchanges, processing refunds, and servicing lifetime or extended warranties.

• Customer Support & Sizing Assistance: Assisting with canine measurements, harness fit consultations, troubleshooting gear, and responding to inquiries.

• Account Administration: Registering customer accounts, maintaining order history, and preserving customer preferences.

• Fraud Prevention & Security: Authenticating transactions, screening against fraudulent orders, protecting against chargeback abuse, and maintaining IT security.

• Marketing & Advertising: Sending email newsletters, product updates, and SMS alerts (consistent with your communication preferences), and delivering targeted behavioral advertisements across external platforms.

• Analytics & Product Development: Analyzing website navigation patterns, sizing selection accuracy, and product durability to refine gear designs and site usability.

• Legal & Regulatory Compliance: Satisfying federal, state, and local accounting, tax, customs, and commercial recordkeeping requirements, or complying with valid law enforcement subpoenas.

3. Disclosures, "Sales," and "Sharing" of Personal Data

We do not sell your personal information to third parties in exchange for monetary consideration. However, under the California Consumer Privacy Act/CPRA and related state statutes, sharing identifiers and internet activity with third-party digital advertising networks (e.g., Meta Pixel, Google Ads, TikTok Pixel) to serve cross-context behavioral advertisements is categorized as a "sale" or "sharing" of personal information.

Within the preceding twelve (12) months, personal data has been disclosed as follows:

• Service Providers: We share personal data with vetted service providers (e-commerce hosting via Shopify, fulfillment warehouses, shipping couriers, customer service platforms, and email delivery vendors) who operate under strict written contracts prohibiting them from using, retaining, or disclosing data for any purpose other than providing contracted services.

• Digital Advertising Networks: We transmit online identifiers, cookie values, and network activity to advertising networks for targeted ad delivery and attribution. You may opt out of this sharing at any time as described in Section 7.

• Corporate Transactions: If Embark Holdings LLC undergoes a merger, acquisition, corporate restructuring, financing, or asset liquidation, customer records may be transferred as an operational business asset.

• Legal Compulsion: We disclose information when required by valid court order, search warrant, statute, or regulatory demand.

4. SMS and Mobile Messaging Privacy Protections

No mobile phone numbers or mobile opt-in information collected for SMS messaging will be sold, rented, shared, or transferred to third parties or affiliates for marketing or promotional purposes.

All categories of personal data described in this Policy exclude text messaging originator opt-in data and consent; this information is kept strictly confidential and used solely by Embark Holdings LLC to transmit transactional updates (e.g., order tracking) or consented promotional SMS notifications. You may opt out of SMS communications at any time by replying STOP to any message.

5. Cookies, Tracking Technologies, and Automated Signals

Our Site uses first-party and third-party cookies, tracking pixels, scripts, and web beacons to function properly, assess site speed, and personalize content.

• Managing Cookies: You can control, block, or delete cookies via your browser settings. Please note that disabling essential functional cookies may disrupt cart persistence and checkout processing.

• Global Privacy Control (GPC): We honor the Global Privacy Control (GPC) and other recognized browser-level opt-out preference signals. When our Site detects a valid GPC signal from your browser, we automatically suppress third-party marketing, analytics pixels, and targeting tags, treating the signal as a valid request to opt out of the "sale" or "sharing" of personal data for that specific browser and device.

• Session Integrity & Transaction Verification: Our site logs user navigation events, cart modifications, and form entries solely to optimize checkout performance, diagnose failed transactions, and detect fraudulent bots. We do not use session tools to intercept sensitive financial account passwords or unsubmitted personal data outside standard checkout operations.

6. Orders Placed via Third-Party Marketplaces (Target, Amazon, Retailers)

When you purchase Embark gear through authorized third-party retail platforms (such as Target's or Amazon's online storefronts), we receive limited consumer details (such as customer name, shipping address, contact phone number, and order SKU details) strictly to fulfill and deliver the merchandise.

We use this partner-provided data solely to:

• Pack, dispatch, and track the physical shipment;

• Transmit mandatory shipping confirmations or carrier delivery updates to the platform;

• Process order-specific returns or customer support inquiries; and

• Comply with merchant seller agreements and tax requirements.

We do not use customer data received from Target or third-party marketplaces for direct independent marketing, email solicitations, or promotional sweepstakes unless you independently and affirmatively register with us.

7. U.S. State Consumer Privacy Rights

Residents of states with comprehensive privacy laws (including California, Colorado, Connecticut, Florida, Texas, Virginia, New Jersey, and Oregon) have the following statutory rights regarding their personal data:

• Right to Know / Access: The right to request the specific categories and pieces of personal information we have collected, the categories of sources, the commercial purposes, and third parties with whom data is shared.

• Right to Deletion: The right to request the deletion of personal information collected directly from you, subject to legal recordkeeping exemptions (such as completing open transactions, honoring warranties, or satisfying tax audit duties).

• Right to Correction: The right to request that we correct inaccurate or outdated personal data that we maintain about you.

• Right to Opt-Out of Sale / Sharing: The right to direct us not to sell or share your personal information for targeted cross-context behavioral advertising. You can exercise this by enabling GPC in your browser or submitting a request below.

• Right to Appeal: The right to appeal our decision if we decline to take action on your consumer request.

• Right to Non-Discrimination: We will never deny goods, charge higher prices, or alter service levels because you exercised your statutory privacy rights.

Exercising Your Privacy Rights

To submit an access, deletion, correction, or opt-out request, contact us via:

• Email: hello@embarkpets.com (Subject line: "Privacy Rights Request")

• Telephone: (813) 592-6825

• Mail:

  Embark Holdings LLC

  Attn: Privacy Compliance Department

  107 N. 11th Street, Suite 446

  Tampa, FL 33602

We verify consumer requests by matching the submitted name and email address against verified historical transactions in our customer database. Authorized agents submitting requests on a consumer's behalf must provide signed written documentation evidencing their legal authority. We respond to verified consumer requests within forty-five (45) days.

8. European, UK, and International Data Protection (GDPR / UK GDPR)

For visitors accessing the Services from the European Economic Area (EEA), the United Kingdom, or Switzerland:

• Data Controller: Embark Holdings LLC is the designated data controller for personal data processed through embarkpets.com.

• Lawful Bases for Processing: We process personal data under: (a) Contractual Necessity (processing orders, delivering products, administering warranties); (b) Legitimate Interests (preventing store fraud, securing network infrastructure, analyzing site performance); (c) Legal Obligation (tax, customs, and accounting reporting); and (d) Consent (promotional emails, non-essential cookies, and SMS messaging).

• Cross-Border Transfers: Personal data is transferred to, stored, and processed in the United States using standard contractual safeguards recognized under international frameworks.

• Supervisory Authority: You retain the right to lodge a formal complaint with your local Data Protection Authority regarding our data management practices.

9. Children’s Privacy

The Services are intended solely for general adult audiences and pet owners. We do not knowingly market to or collect personal information from children under the age of thirteen (13). If we discover that personal data from a minor under 13 has been collected without verifiable parental consent, we will promptly delete that information.

10. Modifications to This Policy

We reserve the right to update this Privacy Policy periodically to reflect technological adjustments, operational developments, or revisions in data privacy laws. When modifications occur, we will update the "Last Updated" date at the top of this document. Continued use of the Site after revisions are posted constitutes your acknowledgment of the updated terms.

11. Contact Us

For questions, notices, or formal privacy inquiries, contact our compliance team at:

Embark Holdings LLC

Attn: Legal & Privacy Department

107 N. 11th Street, Suite 446

Tampa, FL 33602

Email: hello@embarkpets.com

Telephone: (813) 592-6825